Malaysian-based food startup, Meals in Minutes, has secured USD 1.5 million in a seed round led by an early-stage venture fund and seed accelerator, 500 Global, with participation from a private investor. This fresh round of capital will fuel Meals in Minutes’s growth across Malaysia and Singapore, including establishing a presence in the United Kingdom.
The funding will also be focused on the research and development to expand Meals in Minutes’s selection of food products and build a stronger marketing campaign to reach greater target audiences across all markets.
Vin Vin Khu, Chief Financial Officer (CFO) of Meals in Minutes further shared, “The funding
will be focused on achieving key milestones such as successfully launching in the UK market, product development, and building a robust foundation for future growth across all
markets.”
Launched in 2020 by Brandon Lim and Khiara Mia, founder and co-founder of Meals in
Minutes respectively, the food startup serves a brand new advanced meal kit concept with its frozen vacuum-packed ready-to-cook meals, allowing consumers to whip up a gourmet meal within 15 minutes. All meals are flash-frozen, and individually portioned to reduce food wastage with no genetically modified ingredients or additional artificial substances, and are fully HALAL, HACCP and ISO 22000 certified.
“Meals In Minutes was founded with the vision of simplifying cooking for individuals leading
busy lives, offering them the opportunity to enjoy high-quality, clean, and nutritious meals
without the associated hassle and requisite culinary skills. Additionally, recognising the
considerable advantages of this concept, we anticipated its positive impact on business and
cafe owners who aspire to provide food services but lack the necessary equipment and
resources to operate a fully equipped kitchen,” said Malaysian-born founder and CEO of Meals in Minutes, Brandon Lim.
Khiara Mia, co-founder of Meals in Minutes shares, “Our advanced meal kits not only offer
sustainable solutions to F&B businesses but also tackle environmental concerns like food
wastage and excessive packaging. We’re also collaborating with CleanHub to prevent
plastic pollution by collecting plastic waste for every product sold and are committed to
delivering a genuine impact with every purchase. Sustainability remains a pivotal factor in
shaping our future business strategies.”
Today, Meals in Minutes is available in Malaysia across multiple premium grocery stores
including Jaya Grocer, Village Grocer, Ben’s Independent Grocer and selected 7-Eleven stores. Meals in Minutes is also currently supplying their food products to Loud Speaker, a Malaysian karaoke chain and has successfully collaborated with celebrities such as Joe Flizzow to create the unique Joe’s Burger, made with 100% pure premium yellowfin tuna patty. Meals in Minutes will continue to expand and is constantly on the lookout for funding and partnership Food startup Meals in Minutes nets USD$1.5 million from 500 Global to scale operations in Malaysia, Singapore, and the United Kingdomopportunities.